Jeep to introduce under Rs 10 lakh compact SUV for India

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Jeep to introduce under Rs 10 lakh compact SUV for India

Posted on : Monday 21st of November 2016

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High priced products from Jeep during its debut has earned itself a fair share of criticism. In efforts to make its mark in the country, the automaker will soon be introducing more budget friendly models in the country. Mike Manley, Head of the Jeep brand, stated at the Los Angeles Motor Show that India is an important market for the company and a global manufacturing hub for right-hand drive markets.

Jeep is planning on introducing a compact SUV which is expected to be priced under Rs 10 lakh and closer to the Ford EcoSport pricing in India. Moreover, the compact vehicle from the American automaker will also help it to compete against Renault’s popular seller Duster. The plans are in initial stages for now and hence technical details are unavailable at this moment. If launched, the vehicle will be the smallest SUV in the company’s product portfolio. Likely to be under four-metres, the vehicle will also benefit from lower excise tax, thereby helping Jeep to price it aggressively.

In efforts to generate volumes for the Jeep brand in the country, Fiat Chrysler Automobile (FCA) and Tata Motors will be strengthening their partnership to enhance technology, engine and transmission sharing between the two. By mid-2017, the automaker plans on introducing India-made Jeep Compass. The Ranjangaon facility in Pune which may begin production sometime by second half of 2017, will be the company’s fourth manufacturing plant with the other three based in - China, Brazil and Mexico.

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